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White Paper

The Use of Imaging for Claim Support in the Personal Care and Healthcare Industry

Over the last 10 years advances in high resolution imaging of both topographical features and chemical species’ distribution have been applied increasingly in the characterisation of commercially important surfaces such as hair fibres, teeth, skin and textiles. 

These capabilities have been used extensively to inform both the development of products and the proof of efficacy in support of performance claims for clients in several areas of the Home Care and Consumer Healthcare sectors. 

In this white paper we describe some of these techniques and give examples of how they have been exploited in practice, from evaluating the level of protection afforded by oral health products to measuring the efficacy of skin and hair products, such as anti-wrinkle applications and conditioners.

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