Ceram Produces Video on Lightweighting
Ceram has produced a film to explain the benefits of lightweighting - making a product lighter without comprising its performance.
In the short film, Oliver Skipper, Product Manager for Materials, and Dr. Ian Buckley, Head of Innovation in Materials, explain how lightweighting can lead to many business benefits, most notably cost benefits.
Oliver Skipper says:
"In this time of increasing material scarcity and global competition, companies are looking for ways to use less material, both for cost and for environmental reasons. We wanted to produce the film to help explain the concept of lightweighting and to show how taking an innovative approach to looking at the materials you use can not only lead to a reduction in costs, it can also help you to develop new products and new applications."